Manisha Dayaram

Chief Marketing & Communications Officer

Biography

As Chief Marketing and Communications Officer at Devmark, Manisha Dayaram defines the strategic framework governing how the firm and its developer partners are positioned and taken to market. Manisha aligns brand, narrative and execution as an integrated system supporting commercial performance, stakeholder confidence and long-term institutional platform growth.

With more than 15 years of senior leadership experience across the UAE and North America, Manisha has led positioning and market entry strategies for master-planned destinations, hospitality-led branded residences, mixed-use developments and institutional advisory mandates within regulated, investor-driven markets. Her career reflects a consistent focus on governance-led execution, disciplined market structuring and scalable delivery across complex real estate propositions.
 

Since joining Devmark, Manisha has directed the launch and commercialisation of developments representing more than AED 30 billion in sales value. Working closely with developer principals, boards and internal leadership teams, Manisha structures early-stage concepts into coordinated, market-ready strategies through Devmark’s Project Assembly approach, integrating positioning, product definition, pricing narrative and executional planning.
 

Central to this model is the disciplined translation of strategy into execution. Manisha oversees Freedm, Devmark’s in-house creative agency, ensuring positioning is expressed consistently across CGI strategies, animations, films, sales galleries and immersive tools. This integrated structure maintains creative quality, speed to market and commercial alignment, ensuring assets are purpose-built to communicate value, enable informed broker and buyer decision-making and sustain long-term sales performance.
 

Earlier in her career, Manisha pioneered the UAE’s first government-mandated exclusive sales and marketing contract and led the launch of Bluewaters Island for Meraas, establishing benchmarks for destination positioning and structured market entry. Manisha previously served as Chief Operating Officer at Heaps Estrin, Canada’s leading residential real estate advisory, contributing to over USD 1.5 billion in transactions over a three-year period. This combination of institutional discipline and executional rigour shapes how Devmark and its projects are framed, trusted and valued in the market, reinforcing the firm’s position as a performance-led, governance-driven platform.