Devmark
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      Devmark delivers end-to-end real estate solutions by integrating strategy with creativity and technology.

  • Brokers
  • Launch of Expo City Dubai,
    The City of The Future

    Expo City Dubai is a future-centric mini-city that builds on the legacy of Expo 2020 Dubai. The first World Expo to be held inthe Middle East, Africa, and South Asia regions, it welcomed 192 nations and more than 24 million visitors during its run.

    We were honoured to be selected to bring this remarkable master community to market. Collaborating with the senior leadership team at Expo City Dubai, we laid out the strategic roadmap to launch the residential component of the master plan, advised on the marketing plan and roll-out, crafted the customer journey and the design of the sales experience centre and led the sales program through our sales network of 13,000 brokers.

    We invited over 1000 brokers to attend the broker launch, hosted at the Leadership Pavillion, a venue that welcomed the Expo 2020 participating countries leaders and heads of state, never before been open to the public. It was an absolute privilege for everyone that attended.

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    Key facts

    Ideally located half-way between Dubai and Abu Dhabi, Expo City enjoys direct access to major highways and proximity to four international airports.

    Benefit from a dedicated metro station, providing affordable and convenient transportation throughout Dubai.

    Year

    2023

    Client

    Expo City Dubai

    Location

    Expo City Dubai

    Project Type

    Residential Apartments, Townhouses & Villas

    Services

    Strategic Positioning, Project Branding Sales Distribution

    Current Status

    Now Selling

    Our Value
    Addition

    We used our proprietary 5D approach to drive results by providing a range of services

    Explore our approach

    01Develop

    Competitor Benchmarking, Marketing & Sales Strategy, Pricing & Phasing

    02Design

    Digital Content & Communications, Events & Activations

    03Define

    Sales Center Journey & Experience, Sales Scripts & Playbooks

    04Differentiate

    Sales Analysis, Broker Engagement Platform

    05Deliver

    Dedicated Project Sales Team, Lead Nourishment, Project Specific Training, Consultation & Development of Sales Processes

    Explore our approach

    Our unique ability to engage and drive interest in our exclusive projects is one of our biggest advantages

    Omar Binder Chief Sales Officer

    Interested?
    Lets Get in Touch

    Devmark has collaborated on numerous projects across the UAE delivering superior results.

    Let’s discuss how we can be involved in your next development.

    Get in Touch
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